Internal listening desk

Amma · online presence

Seva, embrace, and service to the world's most vulnerable.

Sample data

Mentions (24h)

12,480

+8.2%

Net sentiment

88%

+1.4 pts

Share of voice

46%

vs. peer set

Total followers

38.4M

+126k this week

Mentions & sentiment, last 7 days

Platform split

  • Instagram4,21012%
  • X3,3204%
  • YouTube2,87022%
  • Facebook1,3503%
  • Reddit7308%

Topics driving the conversation

  • Darshan tour 20263,100 · positive
  • Disaster relief seva2,240 · positive
  • Amrita hospitals1,580 · neutral
  • Ticket queue times640 · negative
  • Ashram volunteering1,120 · positive

India heat map

Conversation density by state — tap a state to filter the crawl feed.

Tap a state to filter the feed

lowhigh

Outbound outreach

Call a follower for feedback or a warm catch-up · Amma speaking

5

calls logged

50%

positive

Ask how the last satsang or program landed

darshan · 1bhajans · 1regional language · 1seva · 1volunteering · 1whatsapp · 1
  • Feedback callKeralaToday, 09:12positive

    Lakshmi R. · +91 98•••• 21

    Amritapuri darshan felt deeply personal. Asked for Malayalam bhajan recordings to play at home.

  • Warm catch-upMaharashtraToday, 08:40positive

    Devika S. · +91 90•••• 07

    Volunteers for Embracing the World food drives. Wants a monthly seva roster on WhatsApp.

  • Feedback callKarnatakaYesterday, 18:05neutral

    Rahul M. · +91 99•••• 44

    Loves the teachings but found the Bengaluru queue confusing. Suggests timed darshan tokens.

  • Event inviteTamil NaduYesterday, 16:22no-answer

    Anitha P. · +91 87•••• 63

    No answer. Retry scheduled for the evening window.

  • Feedback callKerala2 days agonegative

    Joseph K. · +91 96•••• 18

    Could not access the IAM meditation session online; the registration link expired early.

Marketing material

Instagram · Facebook · X · Reddit · Google · TikTok — drafted from crawl signals and outreach calls

6 drafts
  • InstagramCarousel · 4 slides
    Instagram creative — एक आलिंगन, अनगिनत घर — One embrace, countless homesCreative

    एक आलिंगन, अनगिनत घर — One embrace, countless homes

    Kerala and Karnataka followers keep asking for Amma's bhajans at home. Slide 1 a darshan frame, slides 2-4 three bhajan clips with Malayalam and English lyric cards, last slide the Amritapuri schedule.

    #Amma #Amritanandamayi #Bhajan #Darshan #EmbracingTheWorld

    Save the bhajan set →

    Outreach: 'bhajans', 'regional language' · Crawl: Kerala mention spike

  • FacebookEvent post + album
    Facebook creative — Seva roster: your monthly hour of serviceCreative

    Seva roster: your monthly hour of service

    Long-form post for the state chapter groups. Three seva slots, the local coordinator tagged, photos from last month's food drive, and a signup form link. Facebook is where the 45+ volunteer base actually organises.

    #Seva #EmbracingTheWorld #Volunteer

    Sign up for a slot

    Outreach: 'seva', 'volunteering' · 3 volunteers in Maharashtra

  • XThread · 5 posts

    Timed darshan tokens are coming to every tour city

    Queue confusion was the top neutral theme. Thread opens with the fix, then one post per tour city with token windows, then a reply-to-us line so people can flag issues live.

    #Amma #Darshan #Amritapuri

    Book your token

    Outreach: 'event logistics', 'queue', 'tokens'

  • Redditr/Kerala · r/india text post

    We fixed the IAM meditation registration — AMA on how sessions run

    Reddit wants candour, not a poster. Plain-text post owning the expired-link failure, what changed, and an open AMA window with two long-time teachers. No emojis, no CTA stacking.

    Ask anything in the comments

    Outreach: 'IAM meditation', 'online access', 'registration'

  • GoogleSearch ads + Business Profile

    Free guided IAM meditation near you

    Bid on 'meditation classes Kochi', 'free guided meditation Hindi', 'Amma tour dates'. Sitelinks to tour schedule, token booking and the seva roster. Update the Business Profile posts weekly with the next city.

    See tour dates

    Crawl: search intent around tour cities · Outreach: 'online access'

  • TikTokVertical · 22s
    TikTok creative — 8 minutes that change the morningCreative

    8 minutes that change the morning

    Hands-and-voice format: no talking head, just a candle, a breath count on screen, and the IAM cue track. Hindi caption burn-in, trending calm audio, loop cut so the last frame matches the first.

    #Meditation #Amma #MorningRoutine #IAMMeditation

    Try it tomorrow at 6am

    Outreach: 'IAM meditation' · Crawl: short-form demand under 25s

Live crawl feed

Loading live crawl…

  • Xpositive

    Meera K. @meerawrites

    Waited six hours for darshan and would do it again. That embrace resets something in you.

  • Instagrampositive

    seva.daily @seva.daily

    New relief kitchen serving 12,000 meals a day. Reposting the volunteer signup link.

  • Redditneutral

    u/quietpilgrim r/hinduism

    Honest question — how do international tour dates get announced? The site is hard to navigate.

  • YouTubenegative

    Bhakti Sound @bhaktisound

    The bhajan livestream audio dropped out twice tonight, hope the team sees this.